True Clothing

Apparel
Branding
Illustration

True is a street wear brand and store located in the historic Haight Street in San Francisco. Established in 1996, True has always been at the forefront of the urban street style and has become a Bay Area clothing staple.

As the lead designer at True the main objective was translating the brand's story along with the current trends and styles into fashion. Through creative freedom, the lead designer takes different themes each season and interprets them through interesting graphics and visuals that connect with the audience.  

True_1170x780True_1170x780
True_Shirts_1170x780True_Shirts_1170x780
Processed with VSCOcam with hb1 presetProcessed with VSCOcam with hb1 preset
Processed with VSCOcam with hb1 presetProcessed with VSCOcam with hb1 preset
Processed with VSCOcam with hb1 presetProcessed with VSCOcam with hb1 preset
IMG_1151IMG_1151
Processed with VSCOcam with f2 presetProcessed with VSCOcam with f2 preset